Wellington Electricity (we*) General Annual Report
This was a student piece.
We had to use an existing company with there existing branding to create an appealing annual report.
I chose we* which is Wellington Electrical as they already had a creative logo which is the '*' made up of little dots. This way I could utilise and extract parts of the logo to optimise the report. This is a student piece. The Humble Folk was for my final project as a student. We were required to create a brand and design which contained business branding, collateral, booklets and packaging. I choose to create a Cafe/Delicatessen. This fiction cafe was based on Oriental Parade in Wellington, NZ opposite the ocean. I chose the colours to feel cool and refreshing on a summers day and a little warm when the waves are crashing against the side, to also feel clean and hygienic how you would want a food preparation zone to be . The blue is rough washed on the packaging to give the look of paint rubbing off the wooden boards of a boat. The packaging for the coffee was to be easy to hold in face of the Wellington winds, and with handfuls of things like most business people of Wellington. the jar packaging of three was to make a perfect taster trio to be given as high quality gifts.