Trail Therapy is a beginner's running group for those wanting a natural remedy to help manage stress, anxiety, and depression or for those who simply want to improve their mental wellbeing. By combining happy endorphins, nature's therapeutic benefits and throwing in the social aspect, you have the perfect recipe to make running have a profoundly positive impact on your mind and mood. This type of therapy is called ‘ecotherapy’. It’s supposed to be a fun group, where people with similar struggles get together and just do some gentle jogging.
The logo for Trail Therapy had to resemble this, look light-hearted, earthy, calm and fun. Nothing corporate or rigid. We achieved this vibe with the choice of a brush script font complimented with an elegant tall serif. The combination of these fonts allow it to be easily read and soothing to look at.
The icon incorporating the use of nature with it’s leaves and branch shapes through the core of the shoe print, which represents the running aspect of Trail Therapy.
Most importantly, the colours;
Green works really well for the outdoor vibe as well as promoting growth and health.
Yellow for clarity and optimism, it offers hope and cheerfulness.
Grey is known for the balance as it's not a colour and not black or white, it's used for stability and creating a sense of calm and composure.